First CNN, Now CNBC: Kalshi’s Event Odds Go Prime Time

CNBC entered into a partnership
with prediction-market operator Kalshi to integrate its event-odds data across
the network’s television, digital and subscription products starting next year.

The deal comes days after a similar collaboration between
Kalshi and CNN, highlighting how major news outlets are adding prediction
markets to their coverage of politics, economics and global events.

Multi-Year Exclusive Partnership

According to CNBC, the agreement makes Kalshi the sole
provider of prediction market data to the channel, mirroring the model the
exchange has already tested with CNN but on a competing channel.

CNBC x KalshiThe leading business news network integrates the leading prediction market.Kalshi’s data will supercharge CNBC’s reporting: unfiltered, accurate and market-driven.A new era of media is here. pic.twitter.com/9s1qzWUAPz

— Kalshi (@Kalshi) December 4, 2025

The network also plans to use Kalshi’s prices to show
how odds on key events shift as new information hits markets. Editorial teams
will integrate the data into segments and analysis rather than treat it as a
separate product.

Kalshi runs a regulated events exchange where users
trade contracts tied to outcomes such as elections, inflation releases, policy
decisions and cultural moments. Prices on these contracts translate into
implied probabilities, which offer a forward-looking view on how traders
collectively see the odds.

This structure has made Kalshi a reference point for
investors, policymakers and media outlets looking for a quantitative gauge of
expectations.

CNN partners with Kalshi to integrate prediction markets into its global newsroom.The first major news network to embrace Kalshi prediction markets.A new era of media is here. pic.twitter.com/uXLlWVLjQs

— Kalshi (@Kalshi) December 3, 2025

From early next year, CNBC will reportedly display
Kalshi data on flagship shows including “Squawk Box” and “Fast Money,” where viewers
will see a dedicated ticker with event odds running alongside traditional
benchmarks like stock indexes, bond yields and currency rates.

Forecasts Become Part of the News

CNBC will also feature Kalshi data across its website
and subscription services, weaving implied probabilities into stories on
macroeconomics, politics and corporate risk. Kalshi, for its part, will host a
CNBC page on its platform that highlights markets selected by CNBC editors.

Amid the rising popularity of events contracts, Kalshi recently raised $1 billion in new financing,
lifting its valuation to about $11 billion, up from roughly $5 billion less
than two months ago.

The prediction platform is also outpacing peers. A report from September showed that it had become the largest venue for prediction markets and event-based contracts by trading
activity, as regulated exchanges gain share against offshore platforms.

From September 11–17, Kalshi accounted for 62% of
total prediction market volume, versus 37% for Polymarket, according to Dune
Analytics. Over that week, Kalshi handled more than $500 million in trading
volume.

This article was written by Jared Kirui at www.financemagnates.com.



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