AJ Bell Reports Record Customer Growth and Inflows | LeapRate | Online Trading Industry News, Broker Intelligence & Fintech Analysis
AJ Bell has reported record customer additions and net inflows in its second quarter, with the investment platform adding 50,000 net new customers in the three months to 31 March 2026, bringing total platform customers to 723,000, up 22% year-on-year.
Direct-to-consumer customers drove much of the growth, rising 28% over the year and 9% in the quarter to 534,000, with the D2C platform delivering its strongest quarter to date.
Gross inflows across the platform reached £5.6 billion, up 40% against the prior year, whilst net inflows of £2.7 billion represented a 42% year-on-year increase. Assets under administration stood at £108.7 billion, up 20% over the year, though market movements reduced quarterly AUA growth by 2% amid ongoing volatility.
The investment business also performed well, with assets under management rising 31% year-on-year to £9.8 billion.
Chief Executive Michael Summersgill said the results “reflect the early benefits of our previously announced increased investment in our brand and propositions.”
“This significant increase in new customers reflects the value placed on our low‑cost propositions, ease of use and trusted brand. These factors also contributed to heightened inbound account transfers from other platforms within the market,” he added.
Separately, AJ Bell announced the appointment of Elizabeth Chambers as an independent non-executive director with effect from 1 May 2026.
Chambers, who has held senior roles at McKinsey, Barclays, Western Union, and Bank of America, will assume the chairmanship of the Remuneration Committee, succeeding Margaret Hassall after five years of board service.
