Capital.com Takes Multi-Year Title Role as Australian Golf Open Is Rebranded
Australia’s golf
governing body, Golf Australia, has signed a multi-year partnership with
Capital.com’s Australian subsidiary, Capital Com Australia Pty Ltd, linking the
broker’s branding to both the country’s national golf championship and its
handicap system.
Under the agreement,
Capital.com Australia becomes Title Partner of the Australian Open and the
first Naming Rights Partner of the GA Handicap system. The tournament will now
operate as the Capital.com Australian Open.
The deal follows other
sports-related sponsorship activity by Capital.com. Earlier this year, the
broker announced a sponsorship agreement with Vladimiros Tziortzis for the
2026 NASCAR Euro Series, its first motorsports partnership. It also signed a
deal with Valencia CF in 2018 and sponsored a professional
kiteboarder in 2023.
Thomas McCrickard, Chief Executive Officer of Capital.com Australia, Source: LinkedIn
The 2026 Capital.com
Australian Open is scheduled to take place at Kingston Heath Golf Club, a
championship course in Melbourne. The venue is also expected to use a course
configuration planned for the 2028 Presidents Cup.
The agreement also
extends beyond the tournament itself. Golf Australia said it covers the GA
Handicap system, which is used by registered golfers across the country.
Capital.com Australia will support its development with additional data
analysis, content, and engagement features.
Thomas McCrickard,
Chief Executive Officer of Capital.com Australia, said golf is “embedded in the
fabric of Australian sporting life” and described it as a sport built on
“patience, discipline, and the long view.” He added that the company was “proud
to support the Australian Open and the GA Handicap” and expected “to build on
this partnership for years to come.”
Kingston Heath Set for Open Upgrade
The deal will also
support changes to the Australian Open, including upgrades to spectator
facilities, on-course infrastructure, and player fields. Daily spectator
capacity at Kingston Heath is expected to reach 25,000.
The 2026 event is also
set to feature Rory McIlroy, who will return to Australia under what organisers
described as a two-year commitment. The championship will also introduce a new
routing layout, including a first tee position that has not previously been
used in competition.
Australia’s golf
governing body, Golf Australia, has signed a multi-year partnership with
Capital.com’s Australian subsidiary, Capital Com Australia Pty Ltd, linking the
broker’s branding to both the country’s national golf championship and its
handicap system.
Under the agreement,
Capital.com Australia becomes Title Partner of the Australian Open and the
first Naming Rights Partner of the GA Handicap system. The tournament will now
operate as the Capital.com Australian Open.
The deal follows other
sports-related sponsorship activity by Capital.com. Earlier this year, the
broker announced a sponsorship agreement with Vladimiros Tziortzis for the
2026 NASCAR Euro Series, its first motorsports partnership. It also signed a
deal with Valencia CF in 2018 and sponsored a professional
kiteboarder in 2023.
Thomas McCrickard, Chief Executive Officer of Capital.com Australia, Source: LinkedIn
The 2026 Capital.com
Australian Open is scheduled to take place at Kingston Heath Golf Club, a
championship course in Melbourne. The venue is also expected to use a course
configuration planned for the 2028 Presidents Cup.
The agreement also
extends beyond the tournament itself. Golf Australia said it covers the GA
Handicap system, which is used by registered golfers across the country.
Capital.com Australia will support its development with additional data
analysis, content, and engagement features.
Thomas McCrickard,
Chief Executive Officer of Capital.com Australia, said golf is “embedded in the
fabric of Australian sporting life” and described it as a sport built on
“patience, discipline, and the long view.” He added that the company was “proud
to support the Australian Open and the GA Handicap” and expected “to build on
this partnership for years to come.”
Kingston Heath Set for Open Upgrade
The deal will also
support changes to the Australian Open, including upgrades to spectator
facilities, on-course infrastructure, and player fields. Daily spectator
capacity at Kingston Heath is expected to reach 25,000.
The 2026 event is also
set to feature Rory McIlroy, who will return to Australia under what organisers
described as a two-year commitment. The championship will also introduce a new
routing layout, including a first tee position that has not previously been
used in competition.
