#ToddlerSkincare: the ‘dark and exploitative’ world of children’s beauty videos on TikTok
Children as young as two are appearing in TikTok videos demonstrating their skincare routines, a Guardian investigation has found, raising concerns about the beauty industry’s reach and the lack of safeguards for child influencers. The research found that 400 TikTok videos out of the 7,600 skincare-related posts analysed featured routines or advice presented by children…