Coinbase Brings Backstreet Boys Energy to the Super Bowl
Coinbase
The company chose a Backstreet Boys karaoke theme and moved away from the QR-code concept that drew so much attention in 2022.
The commercial ran for one minute and showed animated text with lines from the 1997 Backstreet Boys song “Everybody (Backstreet’s Back)”.
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Marketing chief Catherine Ferdon said that the goal was to “bring people together for a shared experience that highlights how the crypto community has grown”.
The link drew so many visits that the website went down. Reports said it received around 20 million hits in a single minute.
Some people on X criticized the ad. A few connected their comments to the market downturn and political ties within the crypto industry. Coinbase responded to one critic on X by saying, “If you’re talking about it, it worked”.
Ethereum
Coinbase CEO Brian Armstrong stated in a post on X that most viewers only pay partial attention during commercial breaks and that a message needs something distinct to stand out.
Meanwhile, Anthropic used Super Bowl ads to highlight concerns about chatbot advertising and to contrast its own approach to Claude. What did the ads show? Read the full story.
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