MicroStrategy rebrands to "Strategy" and adopts Bitcoin logo
The company’s core business operations remain unchanged following the cosmetic rebrand to reflect the firm’s pro-Bitcoin ethos.
MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme.
According to the Feb. 5 announcement, the newly rebranded company will continue focusing on providing business intelligence software and pursuing its Bitcoin corporate treasury strategy.
The company has an earnings call scheduled for Feb. 5, where more details about the rebrand will be provided to investors.
