oneZero Adds Former Saxo Bank and Coinbase Exec as Director

oneZero
Financial Systems appointed Asiff Hirji to its board of directors, adding an
executive who previously led operations at Coinbase during the crypto
exchange’s rapid expansion and held the top job at TD Ameritrade and Saxo Bank.

Former Coinbase, Saxo Bank
Executive Joins oneZero Board

Hirji
served as president and chief operating officer at Coinbase from 2017 to 2019,
a period when the company’s revenue surpassed $1 billion and its valuation
reached $8 billion following a $300 million funding round. The company expanded
its workforce nearly fourfold during his tenure.

Before
joining Coinbase, Hirji spent four years as president of TD Ameritrade from
2003 to 2007, overseeing the online brokerage during what the company described
as a growth period. He also chaired the board at Saxo Bank, a European online
trading platform, from 2014 to 2015.

Also recently,
the company named Adam Collins as Head of Institutional Sales for the Americas and
EMEA. Collins previously worked at LSEG FX, Capital Markets, where he was the
EMEA Head of FX Sales.

Hirji Brings Crypto and
Traditional Finance Experience

The
executive currently serves as president of MoonPay, a crypto payments
infrastructure provider where he was appointed in March 2025. He has also held
leadership positions at Figure Technologies and advised Brazilian digital bank
Nubank.

“After
being introduced to oneZero’s management team in 2024, I was impressed by the
company’s leadership and momentum in transformative market initiatives both in
institutional banking and in the evolving brokerage landscape,” Hirji said
in a statement.

oneZero
provides trade execution, pricing and risk management technology to brokers,
banks and institutional investors. The company, founded in 2009 and backed by
private equity firms Golden Gate Capital and Lovell Minnick Partners, says its
platform processes more than $250 billion in average daily volume and handles
14 million transactions daily.

Related stories: oneZero Targets Regional Banks with Its New FX Swap Pricing Tech

Technology Firm Eyes
Expansion Plans

Andrew
Ralich, oneZero’s chief executive and co-founder, said Hirji’s background
running large brokerage platforms and working with digital assets would support
the company’s expansion into new areas of capital markets.

“Asiff’s
track record in scaling innovative fintech platforms, from leading global
brokerages to advancing digital asset adoption, makes him an invaluable
addition to our Board,” he added.

Hirji holds
a computer science degree from the University of Calgary and an MBA from
Western University’s Ivey Business School. He teaches private equity at the
University of California Berkeley’s Haas School of Business.

The
executive spent time as a partner at TPG Capital from 2007 to 2013, focusing on
financial services and technology investments, and worked as chief
restructuring officer at Hewlett-Packard from 2014 to 2016, helping to split
the company.

Check other executive moves covered by Finance Magnates:

This article was written by Damian Chmiel at www.financemagnates.com.



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