Public Launches AI Agents to Automate Portfolio Strategies
Public said Tuesday that it has begun rolling out a new AI-driven system that allows investors to automate portfolio strategies by creating custom “Agents” that monitor markets and execute trades on their behalf.
The company, which describes itself as “the world’s first Agentic Brokerage,” said the feature enables users to replace manual order entry with written instructions that the AI can translate into automated workflows.
It said: “Agents on Public monitor conditions in real time and execute investors’ strategies exactly as defined.”
Investors can set rules around trading, cash management and risk management, with the AI prompting users for follow-up details to refine triggers, timing and conditions.
Once activated, the Agent operates continuously within the platform’s infrastructure. Public said the tools “will never run rogue on the internet” and operate “entirely on the platform’s financial-grade infrastructure.”
The system is also said to provide full transparency, including trading histories and detailed logs. Users can stop, pause or edit an Agent at any time.
Co-CEO Jannick Malling said: “Every investor has ideas and strategies in their heads, but executing them used to require being glued to a screen all day, waiting for the right moment to act. Agents not only automate strategies for retail investors; they help translate their intent into action.”
Public has offered AI-powered tools since 2023 and said demand from customers for deeper integration has remained strong. The new Agents system is live for select users, with broader access available through a waitlist.
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