The king’s comeback: How Asian Paints outwitted Jio-styled discount warrior Birla Opus
Back in January 2021, when conglomerate Aditya Birla Group announced its big-bang entry into the stable paints industry with a massive capex subsequently increased to Rs 10,000 crore, the clear target was market leader Asian Paints, which dominated over half of the market share in decorative paints. Analysts had then started calling it the Jio…