Merrill Lynch Plays Ball, BoA Rewrites Wealth Playbook
Merrill Lynch is chasing steadier money, more advisors, and a broader base of “wealth” clients, redefining what wealthy even means. The name Merrill Lynch is synonymous with wealth. Back in the day, the bull logo meant old-school prestige, private client advisors with corner offices, and asset minimums that quietly filtered out anyone without a boat…