Rural Consumption Doubles Urban Market Growth in September Quarter: NielsenIQ – Equitypandit
November 7, 2024November 7, 2024 Urban and rural markets have shown a recovery in consumer demand, with rural areas continuing to outpace urban regions in volume growth, according to NielsenIQ. The FMCG industry in India saw 5.7% value-based growth and 4.1% volume growth in the July-September quarter, driven by…