SWF – SelfWealth Limited
I think this is a disruptive little company that has a fantastic opportunity to become a future leader in the stockbroking and trading space. What they are doing is already impressive in terms of achieving rapid growth as the lowest cost Aussie online stockbroker.
If they can improve their product offering going into the future and really show the other brokerage firms what they are made of, there could be mass adoption of SWF product offering which might happen rapidly once the word gets out.
I think (unless we are somehow special here down-under) you don’t have to pay ridiculous fees to trade international shares within Australia or to pay ‘ball cracking’ absurd fees like $34.95 per options trade while in the US and other developed nations it’s like $5 bucks. If Selfwealth can bring these rip off fees down to reasonable levels in Australia, I think masses will migrate to it’s platform and it’ll be the lion in the brokerage jungle.
Early days but watch this space…
