Futures Prop Firm Tradeify Launches Retail Brokerage, Partners with Kraken’s NinjaTrader
Tradeify has launched a new retail brokerage as the
U.S.-based proprietary trading firm moves beyond its core evaluation business.
The futures prop firm also signed a clearing and technology agreement with
NinjaTrader, acquired by Kraken, which will handle all trade execution and client funds.
Tradeify will operate the brokerage through Tradeify
Brokerage LLC, a registered introducing broker with the Commodity Futures
Trading Commission and a member of the National Futures Association. Under the
agreement, NinjaTrader Clearing LLC will act as the sole futures commission
merchant for the activities of the new platform Slay Markets.
Tradeify opened the Slay Markets waitlist on Tuesday, with
early access set for its existing funded traders. The company plans a broader
rollout to retail clients in the coming weeks.
You may also like: After IG Group, NinjaTrader Also Adds Adclear for Compliance
According to the announcement, NinjaTrader will provide
clearing , execution, and custody, while also supplying infrastructure through
its Connect platform. The setup allows Tradeify to focus on the front-end
trading experience and client onboarding.
Client funds will remain with NinjaTrader, which will
execute and clear all trades. This introducing broker and clearing firm
structure follows the standard model used across the U.S. retail futures
market.
Rollout and Market Expansion
The launch gives users access to CME Group futures and marks
Tradeify’s first step into the retail brokerage segment. The firm has grown its
user base through evaluation programs that offer traders funded accounts after
meeting performance targets.
Chief Executive Officer Brett Simberkoff said the move
creates a direct path for traders to transition into live brokerage accounts. “Tradeify was built to help retail traders develop their skills and scale their trading. Creating an easy path to take their capital to a live brokerage account when they felt they were ready was a necessary chapter in that journey.”
Brett Simberkoff, Source: LinkedIn
“NinjaTrader is the right partner for it. Their clearing infrastructure and their long experience in the retail futures industry made the decision straightforward. With NinjaTrader handling the infrastructure, Tradeify aims to focus on creating the best possible user experience.”
Proprietary trading firms now try to keep traders for longer
by adding regulated brokerage services. This lets traders move from evaluation
and funded accounts straight into real-money trading without changing platforms
or providers.
The launch of Slay Markets puts Tradeify into that group, as
it connects its prop trading community directly to live CME Group futures
through a licensed introducing broker.
NinjaTrader Expands in Prop Trading and Prediction Markets
NinjaTrader recently moved directly into the prop trading space with two dedicated platforms, NinjaTrader Prop and Tradovate Prop. The
platforms provide evaluation support, advanced risk controls, and integrated
trading tools for prop traders and firms across web, mobile, and desktop.
The launch comes as prop firms move back into the US after
more than a year of disruption caused by the MetaQuotes crackdown. Most firms,
such as The5ers, returned with non-MetaTrader platforms, while FTMO stood out
as the only major player to bring MetaTrader back for US clients.
NinjaTrader also entered prediction markets with a
business-to-business platform that lets brokers and fintechs offer access
without building their own infrastructure. The single-API service bundles
onboarding, funding, clearing, margin and risk controls, plus a white-labeled
front end.
Tradeify has launched a new retail brokerage as the
U.S.-based proprietary trading firm moves beyond its core evaluation business.
The futures prop firm also signed a clearing and technology agreement with
NinjaTrader, acquired by Kraken, which will handle all trade execution and client funds.
Tradeify will operate the brokerage through Tradeify
Brokerage LLC, a registered introducing broker with the Commodity Futures
Trading Commission and a member of the National Futures Association. Under the
agreement, NinjaTrader Clearing LLC will act as the sole futures commission
merchant for the activities of the new platform Slay Markets.
Tradeify opened the Slay Markets waitlist on Tuesday, with
early access set for its existing funded traders. The company plans a broader
rollout to retail clients in the coming weeks.
You may also like: After IG Group, NinjaTrader Also Adds Adclear for Compliance
According to the announcement, NinjaTrader will provide
clearing , execution, and custody, while also supplying infrastructure through
its Connect platform. The setup allows Tradeify to focus on the front-end
trading experience and client onboarding.
Client funds will remain with NinjaTrader, which will
execute and clear all trades. This introducing broker and clearing firm
structure follows the standard model used across the U.S. retail futures
market.
Rollout and Market Expansion
The launch gives users access to CME Group futures and marks
Tradeify’s first step into the retail brokerage segment. The firm has grown its
user base through evaluation programs that offer traders funded accounts after
meeting performance targets.
Chief Executive Officer Brett Simberkoff said the move
creates a direct path for traders to transition into live brokerage accounts. “Tradeify was built to help retail traders develop their skills and scale their trading. Creating an easy path to take their capital to a live brokerage account when they felt they were ready was a necessary chapter in that journey.”
Brett Simberkoff, Source: LinkedIn
“NinjaTrader is the right partner for it. Their clearing infrastructure and their long experience in the retail futures industry made the decision straightforward. With NinjaTrader handling the infrastructure, Tradeify aims to focus on creating the best possible user experience.”
Proprietary trading firms now try to keep traders for longer
by adding regulated brokerage services. This lets traders move from evaluation
and funded accounts straight into real-money trading without changing platforms
or providers.
The launch of Slay Markets puts Tradeify into that group, as
it connects its prop trading community directly to live CME Group futures
through a licensed introducing broker.
NinjaTrader Expands in Prop Trading and Prediction Markets
NinjaTrader recently moved directly into the prop trading space with two dedicated platforms, NinjaTrader Prop and Tradovate Prop. The
platforms provide evaluation support, advanced risk controls, and integrated
trading tools for prop traders and firms across web, mobile, and desktop.
The launch comes as prop firms move back into the US after
more than a year of disruption caused by the MetaQuotes crackdown. Most firms,
such as The5ers, returned with non-MetaTrader platforms, while FTMO stood out
as the only major player to bring MetaTrader back for US clients.
NinjaTrader also entered prediction markets with a
business-to-business platform that lets brokers and fintechs offer access
without building their own infrastructure. The single-API service bundles
onboarding, funding, clearing, margin and risk controls, plus a white-labeled
front end.
